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Whisk Sips Video Cocktail Series featuring Hella Smoked Chili Bitters

Hella Cocktail Co.'s smoky, spicy Chili Bitters and a Smoked Chili Margarita recipe to try at home. From Whisk in Brooklyn.


About Hella Cocktail Co.

Hella Cocktail Co. is a New York City-based small batch producer of handcrafted cocktail products. It all started in the early 2000s when they started making bitters at home as a hobby. Eventually they went legit. In 2011 they used crowdfunding to raise enough money to officially launch their brand. With vision, determination, and a commitment to quality, they grew their business from 5-gallon batches of bitters to 30-gallon batches, and eventually invested in two 550-gallon tanks for their new facility in Queens. Hella focuses on the home cocktail enthusiast rather than marketing to bars and bartenders. "We want to make bitters for people who don't know what bitters are," says cofounder Tobin Ludwig.

Smoked Chili Bitters

Hella's Smoked Chili bitters are satisfyingly spicy, rich, and smoky. They combine classic ingredients like gentian root and orange peel with the warmth of black peppercorns, coriander, and Pasilla de Oaxaca chilies. Smoked Chili bitters are a natural companion to tequila cocktails, and just a few drops are absolutely transformative in a classic Margarita. But don't stop there! They'd be a great addition to a Bloody Mary too!


Smoked Chili Margarita


2 oz Silver Tequila


3/4 oz Triple Sec


3/4 oz fresh lime juice


1/4 oz agave or simple syrup


6 dashes Smoked Chili Bitters


Combine ingredients in a shaker with ice and shake vigorously for 8-10 seconds. Strain into a rocks glass over ice or strain up into a margarita or martini glass. To salt the rim properly, first carefully dip in fresh lime juice and then dip into 1/4 inch of salt poured out on a plate.

Let’s create what matters — together.

Whisk NYC

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